SIMTERNSHIPS

MARKET RESEARCH

BUYER PERSONAS

BRAND STRATEGY

ATHLETE ENDORSEMENTS

SPONSORSHIPS

In the Sports Marketing Simternship, your students will step into the role of a marketing professional and tackle real-world challenges in an athletic footwear company. Students will work on a campaign to revitalize a struggling product, select athletes for endorsements, analyze market research, create buyer personas, and develop strategies to engage fans and maximize brand impact.