SIMTERNSHIPS
MARKET RESEARCH
BUYER PERSONAS
BRAND STRATEGY
ATHLETE ENDORSEMENTS
SPONSORSHIPS
In the Sports Marketing Simternship, your students will step into the role of a marketing professional and tackle real-world challenges in an athletic footwear company. Students will work on a campaign to revitalize a struggling product, select athletes for endorsements, analyze market research, create buyer personas, and develop strategies to engage fans and maximize brand impact.