Superbowl

Superbowl

Season

Season

3

3

, Episode

, Episode

4

4

To embed a website or widget, add it to the properties panel.

The Super Bowl is one of the most watched live TV events every year. But for many, the main event isn’t football — it’s the halftime show. From Lady Gaga, to Prince, to Rihanna, top selling musicians from all over the world prepare for their half-time performances months in advance — for less pay than you might think. But why would an artist assume so much risk without receiving a paycheck? This week’s episode highlights the world of Super Bowl entertainment and what it can teach us about ROI.