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Brand Equity with New York Liberty
Summary
In this episode, Emma and Jaden explore how the New York Liberty uses social media to connect with fans beyond game day. From behind-the-scenes content and player Q&As to virtual watch parties and even a mascot with a Macy’s Parade float, the Liberty is turning clicks into brand loyalty. The big takeaway? Teams aren’t just selling tickets—they’re building relationships and boosting brand equity by being fun, authentic, and fan-focused.