Brand Equity with New York Liberty

In this episode, Emma and Jaden explore how the New York Liberty uses social media to connect with fans beyond game day. From behind-the-scenes content and player Q&As to virtual watch parties and even a mascot with a Macy’s Parade float, the Liberty is turning clicks into brand loyalty. The big takeaway? Teams aren’t just selling tickets—they’re building relationships and boosting brand equity by being fun, authentic, and fan-focused.