Fenty Beauty

Known for pop music hits (and more), Rihanna sang her way to international fame AND has acquired a net worth of over $1 billion. But, all that money didn’t just come from her music ventures. Rihanna’s cosmetic brand, Fenty Beauty, turned her into a makeup guru. Focusing on diversity and inclusion, Fenty Beauty’s brand message and marketing tactics became the blueprint for countless major makeup brands. This week, Anna from DECA and Jaden from BusinessU take a look into Rihanna’s cosmetics empire and explain how she built a makeup brand that changed the makeup industry from the inside out… while at the same time, giving us a masterclass in inclusion and diversity marketing.