Fortnite

To embed a website or widget, add it to the properties panel.

As of December 2021, Fortnite had amassed 400M players and the title of the most successful game of all time. Notably, Fortnite is free to join/play. And yet, in early 2022, the company was valued at $32 billion dollars. How have they done it? …Largely through a subscription model, and also with micro-transactions that leverage the social element, and keeps players coming back for more. This week, Anna from DECA and Jaden from BusinessU dive into what Fortnite can teach about business models, specifically the freemium model.