KPop

KPop has been around for years. Since the 90s, Korean bands have been gaining in popularity around the world, and now KPop is a significant aspect of the South Korean economy. For starters, these groups are all wildly talented. But join Jaden from BusinessU and Anna from DECA, to break down how these KPop groups have achieved so much commercial success through the use of an effective marketing strategy and promotional plan, including advertising, personal selling, sales promotions, public relations, and direct marketing.