AI Series: GEO is the New SEO

Instead of fighting for page-one rankings, marketers now aim to get their brands cited in GenAI from tools like ChatGPT and Gemini. The twist? Marketers are using AI itself to reverse-engineer how to appear in AI responses because in GEO, being the first answer is the new page one. In this episode, Emma and Jaden explore the rise of Generative Engine Optimization (GEO), the next evolution of SEO for the age of AI-powered.