Social Media Marketing Challenge

October 14 - December 1, 2026

October 14 - December 1, 2026

The Stukent Social Media Marketing Challenge provides participants the opportunity to compete in the world’s first social media marketing simulation used by top institutions around the world. Participants will test their social media marketing skills by managing a weekly budget in simulated ad dollars for a simulated, global bag company. The strategy will include marketing on Facebook, Instagram, X, TikTok, YouTube, and Pinterest.


Both advisors and their students must register.

The Stukent Social Media Marketing Challenge provides participants the opportunity to compete in the world’s first social media marketing simulation used by top institutions around the world. Participants will test their social media marketing skills by managing a weekly budget in simulated ad dollars for a simulated, global bag company. The strategy will include marketing on Facebook, Instagram, X, TikTok, YouTube, and Pinterest.


Both advisors and their students must register.

Challenge Dates & Timeline

Registration Opens

July 31, 2026

Competition Begins

October 14, 2026

Competition Ends

December 1, 2026

The Stukent Social Media Marketing Challenge will begin Wednesday, October 14, 2026 and end Tuesday, December 1, 2026. Participants may register anytime during these dates, but must finish their simulation rounds no later than December 1, 2026, at 12:00 AM Mountain Time.

Awards

The top 3 qualified individuals with the highest scores in the Simternship will be recognized by Stukent and DECA and receive the following monetary awards:

$1,500

$1,500

cash prize

1st Place

$1,000

$1,000

cash prize

2nd Place

$500

$500

cash prize

3rd Place

Knowledge & Skills

Upon completion of the challenge, students will be able to:

Write targeted social media ads

Perform demographic targeting

Learn social media content promotion strategies

Measure key performance indicators

Budget ad spending

Schedule content posts

Guidelines

Students and advisors both must register.

Only one account is allowed per student.

Students with a second account will be disqualified.

For any questions or concerns regarding the challenge, please contact Adam Bolingbroke at adam.bolingbroke@stukent.com

Register in the Challenge

Register in the Challenge

Fill out the registration form join in the Stukent CTE + DECA Social Media Marketing Challenge! Both advisors and students must register in the challenge in order to participate.

Fill out the registration form join in the Stukent CTE + DECA Social Media Marketing Challenge! Both advisors and students must register in the challenge in order to participate.

Please select the option that best represents you.

Please select the option that best represents you.

Instructor

Student